In a personal care market heavily saturated with products made for babies or grown-ups, two women entrepreneurs—Sonam Daruka and Shweta Sinha—are shifting focus with TIVA, India’s first skincare brand dedicated to girls between 8 and 12 years old. Sonam Daruka, a seasoned entrepreneur and mother of a 7-year-old, teamed up with Shweta Sinha, an analytics
In a personal care market heavily saturated with products made for babies or grown-ups, two women entrepreneurs—Sonam Daruka and Shweta Sinha—are shifting focus with TIVA, India’s first skincare brand dedicated to girls between 8 and 12 years old.
Sonam Daruka, a seasoned entrepreneur and mother of a 7-year-old, teamed up with Shweta Sinha, an analytics expert and mom to an 8-year-old, to create TIVA. The brand isn’t just a commercial endeavor—it’s purpose-built, inspired by their own lives and a strong understanding of a group that’s often left out: tween girls.
“Back then, skincare meant using the same soap bar as everyone else. Today’s girls are evolving faster—they’re more self-aware, expressive, and curious about self-care. But the market offers little that truly speaks to them,” says Sonam.
How TIVA Came to Life
TIVA originated from shared experiences in parenting and professional life. As mothers, Sonam and Shweta identified a clear gap: the absence of skincare products that are safe, effective, and age-appropriate for young girls entering adolescence. Products already on the market were either too juvenile or too mature, leaving tweens ignored in India’s Rs8000+ crore personal care sector.
TIVA’s Purpose and Vision
Launched with the goal of encouraging self-confidence through skincare, TIVA is designed to be safe, fun, and age-relevant. Its range includes dermatologist-tested, chemical-free formulas specially made for tween skin, combining clean ingredients with vibrant, fun packaging and positive messages.
For the girls, it brings a sense of identity and ownership over their routines. For parents—especially mothers—it represents something they can trust and feel confident introducing to their daughters.
Creating a Safe Space Beyond Products
What truly sets TIVA apart is its effort to build a community alongside its products. With digital initiatives like TIVA TV, the brand encourages young girls to explore their personalities and creativity. This thoughtful model is gaining popularity among modern Indian parents who are mindful not just about what their children use, but the values behind it.
“TIVA celebrates each girl’s journey—her confidence, her curiosity, and her aspirations,” says Shweta.
Tapping Into a Growing Market
With India’s Gen Alpha rapidly expanding, there’s an increasing need for products tailored to their unique development and lifestyle. Positioned where wellness, identity, and intentional living meet, TIVA enjoys a strategic first-mover advantage in the tween skincare segment—setting it apart in a market ready for change.
Where to Shop & How TIVA Connects
TIVA products are currently available on Amazon India, the brand’s official website, and through its growing community on Instagram. The brand is actively reaching its audience through engaging storytelling and influencer partnerships.
Ways to reach TIVA
care@thetiva.com
